Thursday, June 7, 2012


Contact: Carolyn Howard-Johnson, publicist


ISBN: 978-1468172362

Release Date: July 15

Coming to Book Expo America

World Traveler/Author Has Big Goal: To Help Others Understand America
Book Expo America, New York--Author Lance Johnson will sign the new English edition of his book What Foreigners Need To Know About America From A To Z: How to understand crazy American culture, people, government, business, language, and more at the Independent Book Publishers Association booth #3044 at Book Expo America on Thursday, June 7, at 10:30 am. The famous tradeshow is at Javits Center in New York City.

As the title suggests, this book is for “foreigners,” which Johnson redefines as anyone not sufficiently familiar with American culture to meet their goals for success. They may be citizens from foreign countries who still lack sufficient knowledge to meet their travel or business needs. They may be among the multitudes of foreign-born, naturalized citizens who have lived in the U.S. for years and still struggle with everything from etiquette to language. They may be first- and even second-generation Americans whose immigrant parents did not fully expose their children to American culture—an all too common occurrence—and they now struggle with the mainstream. They may be students who are studying in America or those who would like to.

Originally published in simplified Chinese by Oriental Press in China, this unique book has been endorsed by U.S. and foreign ambassadors like Clark T. Randt and Zhou Wenzhong. Jay Gajjar, India language professor says, “The A to Z chapters are nicely written and informative. The language is simple and presented in a fine sequence. This is a realistic bible of modern America.” The new English edition has been updated and expanded. What many notice is that Johnson is willing to paint a picture of the America he loves—warts and all.

Lance Johnson has traveled in, taught in, visited, or lived in 81 counties and 49 of the 50 American states. His understanding of his own culture increased as he learned more about the cultures of others. He also began to understand why some foreigners throw up their hands at what they see as a crazy Americans and their crazy language. He brings this rare understanding to his new book.

Johnson will sign and give copies to publishing professionals at the famous Book Expo America where the publishing industry convenes .

Learn more about the book and the author at:

Equation of life: Knowledge + Understanding +
Acceptance = A Better World for All.
Lance Johnson, author of What Foreigners Need To Know About America From A To Z.


(Photos, book cover, media kit available electronically or by post upon request.)

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